As Apple introduces the latest generation of its iPhone this week, it’s important to put the company’s flagship device in perspective as just another smartphone in a crowded marketplace.
Long gone are the days when the iPhone exemplified the cutting edge in mobile computing. Now it’s well matched by competing products from other companies like Samsung and Nokia.
Even the iPhone’s long-vaunted iTunes media ecosystem isn’t as unique as it once was. Until just a couple years ago iTunes was the best way to buy movies or music on a mobile device.
No more. Superior competing services like Rdio, Netflix, and Amazon Prime have vaulted past Apple’s languishing media platform.
That leaves apps. Apple invented the concept of the mobile “app” and made it easy to install and use them. The iPhone remains app nirvana, but Apple is at risk of ceding leadership here too. Continue reading