So I read in the Washington Post this morning (First Look at the Microsoft Zune HD) that Microsoft has introduced a new device, the Zune HD.
At the same time the company has reportedly axed support for all previous Zune models. The newest Zune will offer all new accessories, a new interface, and a new software ecosystem.
This act, in essence, cuts all previous Zune owners off from the new Zune environment.
It’s a cruel act by Microsoft, a proverbial flip of the bird to customers who invested early in the company’s fledgling (and faltering) iPod competitor. It essentially renders all of their devices end-of-life and turns them into obsolete bricks.
It also says that Microsoft lacks a cohesive long-term strategy for their handheld device. Compare that to Apple’s successful iPod implementation: I can still plug the very first iPod ever – an 8-year-old device – into my modern Mac and it’ll sync with iTunes.
Meanwhile, the Zune somebody bought last month is already trash.
So buyer beware: how long until Microsoft shuffles their executive again and the brand-new Zune HD becomes a non-functioning remnant of the company’s indecisiveness?
BTW, AppleInsider’s Prince McLean has posted a great critique of the Zune HD’s questionable hardware engineering: From OLED to Tegra: Five Myths of the Zune HD.