This is a really interesting and seemingly effective approach to a growing problem amongst young people using mobile devices. I like the humorous edge that’s being lent a preachy method. Nice mix.
“One in five teenagers have received a naked picture in a cell phone message. That’s one scary stat that LG marketing executive Ehtisham Rabbani uncovered while researching how teens use mobile technology.
Most interesting, though, is what Rabbani did with the information. Rather than ignore the trend – or engage in a lot of hand wringing about the problems with kids today – he set out to change it. To that end, he and his team built a unique yet risky marketing campaign about bad mobile manners like sending racy pics, bullying and spreading rumors. Called “Give It A Ponder,” it embraces YouTube (GOOG) videos and Facebook networks to spread its message virally online, and tries to convince teens to think before they text.”