Mobile Marketing: The Future of Targeted Ads

And people wonder why I’m testing the market locally with Texthorse

“Mobile marketing is a cost effective and measurable strategy to deliver highly-targeted messages to the large mobile device-owning population. 97% of ads sent via text message are opened (83% within the first hour). With reports suggesting US mobile penetration will reach 100% by the end of 2012, now is the time to take advantage of the receptive mobile audience.”

via Mobile Marketing: The Future of Targeted Ads.