Leaving aside the moral, philosophical, cultural and financial implications of this weekend’s Amazon/Macmillan slapfight and What It All Means for book readers and the future of the publishing industry, in one very real sense the whole thing was an exercise in public communications, a process by which two very large companies made a case for themselves in the public arena. And in this respect, we can say this much without qualification: oh, sweet Jesus, did Amazon ever hump the bunk.
Yeah, I was watching this over the weekend and wondering to myself just when Bezos handed off management of his company to my son’s grade one class. A strange, ride indeed. Read this whole post to understand the insanity Amazon fell into.