Google CEO Eric Schmidt spoke at a conference in Berlin last week. He was trying to charm attendees into a state of calm German regarding their concerns about the company’s StreetView technology. However, with comments like, “we know where you are, we know what you like,” he may have just made things worse.
In full, he said:
Ultimately, search is not just the web but literally all of your information – your email, the things you care about, with your permission – this is personal search, for you and only for you….We can suggest what you should do next, what you care about. Imagine: We know where you are, we know what you like… A near-term future in which you don’t forget anything, because the computer remembers. You’re never lost.
If that’s not scary talk, I don’t know what is.
Read more about the event on the Register, Eric Schmidt warns Berliners: ‘We know where you are’, and on TechCrunch: Eric Schmidt: “We Know Where You Are, We Know What You Like”.