A very interesting analysis was pointed out to me by “a group of very concerned [Northwestel] customers” that calculates the cost of internet bandwidth in Canada versus the world. The post, “The Cost of Bandwidth: Canada versus the World” was written by Chris Stavropoulos.
Here’s the chart that illustrates his findings:
I got in touch with Mr. Stavropoulos and discussed his calculations, which he was generous enough to share with me. So, of course, I wondered: what if Northwestel were on this chart?
As you might expect, it’s ugly:
Even as, in Mr. Stavropoulos’ chart, Bell’s prices tower over the world’s by a factor of 90, Northwestel’s tower over Bell’s by another factor of 10.
Of course, especially in terms of the Yukon marketplace, this is an analysis based wholly in theory: it’s unlikely Northwestel will ever grant its subjects such a generous internet plan as to include 300 GB of data every month; and it’s even less likely that anyone would ever use the full 7910 GB of data so as to test the trust cost of a month’s maximum useage.
But, even so, it’s worth pointing out that at this level of cost Yukoners receive less service than anywhere else in the world for a far greater cost. And not just by a bit, but by a significant margin. (In fact, to learn exactly how much Northwestel marks up data, read this: “How Much Does Northwestel Markup Data?“)
This is not the market at work. It’s just lazy marketing.
Have a great weekend!