Netflix Responds to Consumer Need

Netflix is the best thing to come along in the world of media consumption since iTunes. If you’re not subscribed you’re crazy. That said, I can understand why many people stay away from Netflix in Canada and in the Yukon particularly: the significant cost of internet access and a fear of overuse penalties.

If that’s the case with you, then Netflix has just introduced a significant new feature to help you avoid those problems. “Manage Video Quality” lets the Netflix subscriber control how much data they use to watch television and movies online. The company claims this can reduce data use by up to two-thirds:

For example, watching 30 hours of Netflix movies & TV shows will only use 9 GB of data, well below most Canadian ISP data caps. Previously, 30 hours from Netflix typically used 31 GB.

The options you’re offered are pleasantly simple:

  • Good quality (up to 0.3 GB per hour)
  • Better quality (up to 0.7 GB per hour)
  • Best quality (up to 1 GB per hour, or up to 2.3 GB per hour for HD)

Netflix’s library of content in Canada is constantly growing. New deals with major studios like Universal and upcoming exclusive content like a North American adaptation of House of Cards make the $7.99 monthly price tag the best deal for movies and TV shows around.

The new “Manage Video Quality” feature only adds to that value by enabling subscribers to mitigate the financial risks of accessing the internet in Canada.