Not too long ago, I was often the only person in a café using a Mac notebook computer.
These days, hipster coffee houses like Baked can sometimes feel like sit-down Apple Stores, with table after table of blank faces lit by the cool luminescence of MacBook screens.
(I’m actually uncomfortable with the Apple logo’s newfound ubiquity. I’ve taken to covering it with sticker-based artwork from Gelaskins.com.)
Since it introduced the iMac in 1998, Apple’s rise to predominance in the world of technology has been meteoric.
The company’s former CEO and legendary co-founder, Steve Jobs, is largely credited with Apple’s growth and success.
His vision drove the original iMac to market, and then the company’s subsequent watershed products: the iPod, the iPhone, and the iPad.
These new devices in turn drove the company’s success and literally turned the computer technology industry upside down.
But with Jobs now having stepped down for health reasons, no landmark new hardware product on the horizon, and competitors nipping at the company’s heels, what does the future hold for Apple? Continue reading