Exposure Scales of Social Media

Just got into a discussion on Google Plus about the value of Path in light of Plus’ circles feature, and recalled posting this about a year and a half ago. I still think the perspective is as valid now as it was back then, so thought it was worth drawing renewed attention to it.

I was just thinking…

Here’s my mental model for how publicly exposed I consider myself when using different types of social media, along with comparable real-world social environments:

There are two ways to look at my scale. The first is: how private do you want to be? The second is: how popular do you want to be perceived to be?

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